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Getting spam when you are a member of [insert company]
So you are at a cashier paying for your stuff, and the friendly staff invites you to be a member with bunch of great discount and exclusive benefit. Most of us will sign up and provide our personal information in exchange. You purchase more stuff, and receive the monthly newsletter or regular promotions through email. […]
Posted in: General
5 interesting data points – Quora
January 25, 2013
by blackteeshirt
1. How do users discover new users to follow? Through search, friends recommendation, answers? 2. What are the spikes in “Topic Activities”? Are the spikes related to new development outside Quora? Are the spikes related to new questions or a key user? 3. Who are the most influential users by number of followers, upvotes and […]
Posted in: General
How do you think having access to more & more data on individuals will help B2B marketing?
January 16, 2013
by blackteeshirt
Answer by Alan Lam: You need even more data to better target your communication in b2b context, the data is harder to come by. But any good data still plays a big role in b2b, example: purchase cycle of office consumable, google searches of key employees, hiring pattern, marketing expenses. Every piece of data still […]
Posted in: Uncategorized
Loyalty Marketing 2 – Understanding
November 22, 2012
by blackteeshirt
So after listening to your customers well, the next step is to put the facts together and form a deeper understanding of the customer. This step often requires input from various departments, sales, marketing, customer service, etc., to interpret the data correctly as there are deeper facts than statistical trending. Customer segmentation, profiling, behavioural analysis, […]
Posted in: General
Yes database is like a reservoir, use it or lose it
November 18, 2012
by blackteeshirt
We often compare databases to reservoir, a reserve of knowledge consolidated and process from various streams of sources. It’s very apt, and if data is like water, it truly can be moulded into anything. It can also turn non-usable, non-potable if you will. Just like water, data needs the right processing and storage to stay […]
Posted in: General
CRM program training: forget software, focus on experience
November 11, 2012
by blackteeshirt
The strategic objective of any CRM is to collect customer interaction data, mainly face-to-face conversation and everything off-digital channel (like Facebook, eDM, Website etc). To collect this data, it requires employees to key in interaction details from real-world activities. To deliver good CRM training, the CRM manager must understand the users well. Focus on the […]
Posted in: General
February 1, 2013
by blackteeshirt
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