one-to-one marketing

Monday night is Movie night

June 20, 2011
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Interesting video by Adam Mosseri from facebook. Skip the first 2:30 minutes if you’re in a hurry. In this talk we’ll hear about three primary ways Facebook uses quantitative data: • Optimizing small but important interactions • Finding pain points in existing work flows • Setting high level success metrics for large projects Transcript can… [Read more…]

Posted in: General

Data-driven product design?

June 14, 2011
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Imagine using that! Don’t worry, this won’t be hitting the shelves anytime soon! But can you imagine if that is the sort of product that is being shipped simply because that’s what the data tells us? Click here to read more: Keyboard Frequency Sculpture

Posted in: fun stuff ;)

Relevance can be creepy

June 12, 2011
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The game plan is simple: collect customer data, increase message relevance to customers, and hopefully the hyper-customization will increase customer stickiness. Relevance then enables hyper-personalized advertisements (think Facebook ads), which could be a key revenue stream of many startups. Data availability has become easier too. And with all the API around, any app with a… [Read more…]

Posted in: General

iOS quick figures

June 11, 2011
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From 2011, WWDC keynote: 200 million devices 425,000 apps 14 billion app downloads 2.5 billion paid to developers Hence that would amount to: average 70 apps downloaded per iOS device 8.3 billion app revenue now that’s alot of software revenue

Posted in: General

First post

June 9, 2011
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Wow first post. Not something i wanna delete. Through Facebook and Twitter, it’s easy to retrieve operational data like message created and folders etc Now what if we can see how frequent does a customer delete his social media content like photos or messages, does that imply he’s slightly OCD? Would that change how we… [Read more…]

Posted in: General
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