The game plan is simple: collect customer data, increase message relevance to customers, and hopefully the hyper-customization will increase customer stickiness.
Relevance then enables hyper-personalized advertisements (think Facebook ads), which could be a key revenue stream of many startups.
Data availability has become easier too. And with all the API around, any app with a Facebook Connect feature can easily obtain a clear social graph of its users, a key component to understand any customer well.
Beautiful story huh?
Picture this:
You use a photo sharing app (like instagram) for a period, you launch it one day and a furniture advertisement pops up.
Merely because you have shown some buying interest in that new dining table on Facebook recently.
Creepy? A little. Relevant to customer? Yes, you are indeed looking for furniture.
But is it the right moment to deliver that message? Probably not.
After all, you are using the app to share your candid moments!
Relevant data needs a careful story teller, one that prepares customer mentally on the increase service or scope, and communicates at the right moment (related to the message).
—
It’s creepy that someone you just met knew everything about you.
So, think twice before you deliver your next hyper-personalized message to your new customers
By the way, anyone logs on to Facebook to read ads?
Posted on June 12, 2011 by blackteeshirt
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