About

You see
Long time ago, marketing is all about shouting loudest

We think, especially now, it’s about listening hardest, and to the faintest whisper of your customer

So there we go, papercupfone.com.

No loud-hailers, no big banners, just plain old cup phones to listen, attentively

And we have so much customer data out there, we’d be damn if we don’t listen well!!

This, this blog, is a journey on building hyper-customer focus marketing and answering the biggest marketing question facing all business, big or small:

What does my customer want?

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