Relevance can be creepy
The game plan is simple: collect customer data, increase message relevance to customers, and hopefully the hyper-customization will increase customer stickiness. Relevance then enables hyper-personalized advertisements (think Facebook ads), which could be a key revenue stream of many startups. Data availability has become easier too. And with all the API around, any app with a… [Read more…]
June 12, 2011 by blackteeshirt
0